Facebook Ads appear in the newsfeeds of Facebook users who match the demographic and set of interests that an ad intends to target.
Facebook allows the creator of an Ad campaign to employ granular targeting techniques - by this, we mean, be really specific about the people whose interest they wish to pique or attention they wish to grab.
A well-optimised (well-designed and well-targeted) Facebook Campaign will appear more times in a users newsfeed than other campaigns that it may be competing with.
You are charged every time someone engages or 'clicks' on your ad. If your Facebook Ad campaign has been crafted correctly, it will perform better and will therefore reduce the cost of engagement, or, as we like to say, cost you less per click.
Setting up a Facebook Ads campaign can be confusing. We suggest that you employ someone who knows what they're doing and can manage and maintain your campaign.