Google Ads appear in Google whenever someone is performing an online search.
If a Google Ad has been crafted correctly, or well-optimised, it will appear at the top of Google above its competitors.
You are charged every time someone engages or 'clicks' on your ad. If your Google Ad campaign has been crafted correctly, it will perform better and will therefore reduce the cost of engagement, or, as we like to say, cost you less per click.
Setting up a Google Ads campaign can be confusing and overwhelming. We suggest that you employ someone who knows what they're doing and will manage and maintain your Ads for you.