Customer Relationship Management (CRM) is your Company's 'single source of truth' - OR - the place where you store all your customer data.
CRMs go beyond listing Name, Address and Phone number. They can now provide you with in-depth information, such as when a customer last visited your website!
A CRM will help you to identify sales opportunities, record service issues, and manage your marketing campaigns.
A CRM will also store information about customer interactions and make them available to everyone in your Company.