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Making the Most of Digital Marketing: 5 effective strategies for Non-Profit Organisations

Non-profits are built on passion and purpose, focusing on creating positive change and making a difference in people's lives. To achieve these noble goals, it's essential to harness the power of digital marketing effectively. In this article, we'll walk you through five dynamic and proven strategies that can elevate your non-profit's visibility, engagement, and success.‍

Welcome to our blog post where we delve into the world of digital marketing and explore five innovative strategies tailored specifically for non-profit organisations. In today's rapidly evolving digital landscape, embracing online platforms and marketing tactics has become crucial for any non-profit striving to make a significant impact and reach a wider audience.

What is the Google Business Profile and how can it help non profit organisations

The Google Business Profile is like a webpage that gives important details about a non-profit organisation. It includes things like the organisation name, address, phone number, and website. When people search for the organisation on Google, they can see this information right away. This makes it easier for people to find and connect with the non-profit. It also helps the organisation reach more people and spread awareness about their cause.

What are Google Ads and why are they important for a non profit?

Google Ads are online advertisements that appear on Google search results and other websites. They are important for non profits because they help increase visibility and reach more people who may be interested in supporting their cause. By using Google Ads, non profits can promote their mission, attract volunteers, and raise funds more effectively.

childrens charity google ads

Facebook Shop, what are they and how can they help non profitable organisations?

Facebook Shop is a feature on Facebook that allows businesses and organisations to sell their products or services directly on their Facebook page. Nonprofit organisations can use Facebook Shop to showcase and sell items like merchandise or tickets for events. This can help them raise funds and support their cause by reaching a wider audience on Facebook. Here World Vision NZ uses Facebook Shops to sell their sponsorship packages

facebook shop non profit

TikTok, how can non profitable organisations use it to reach more people?

TikTok is a social media app where people can share short videos. Nonprofit organisations can use TikTok to connect with more people and spread their message. They can create fun and engaging videos that grab people's attention and make them interested in their cause. By using TikTok, nonprofits have the opportunity to reach a wider audience and raise awareness about their work. A NZ based social services and health organisation, uses to TikTok to educate people to cook healthy food. See their TikTok here

tiktok social services nz

Spotify, how can non profitable organisations use Spotify to reach more people?

Spotify is a music streaming platform that allows people to listen to music online. Non-profit organisations can use Spotify to reach more people by creating playlists or podcasts related to their cause. This way, they can share their message and connect with a larger audience who are already using Spotify to listen to music.

water charity spotify playlist

Here is the full interview below


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