Marketing Resources

Arriving at your digital whare, potential customers should feel like they're receiving a hearty handshake (or warm smile, if more brand appropriate). This first interaction is pivotal; it’s where visitors suss you out and decide if they want to stick around.

Search Engine Optimisation (SEO) is about boosting your website’s visibility and attracting more traffic. With a well-executed SEO strategy, your digital whare will become a dynamic asset that navigates the complexities of today's digital marketplace without missing a beat.

Think of your website as a cafe. If the service is quick, customers leave happy and likely to return. On the other hand, slow-loading pages are like a barista who misses coffee orders - frustrating and a surefire way to lose visitors. Fast sites keep folks engaged and happy.

Today’s online world is all hustle and bustle, and sadly, there’s way more hustle than any of us would like. Unfortunately, hackers and bots actively cruise the internet to hunt for their prey. What are they looking for? Websites that have failed to prioritise, update or install a security system. We get it! Website security is a complex kōrero (conversation), but it's crucial for protecting your data, your customers, and your reputation.

Having a strategy mapped out before you start building or giving your website a facelift is more crucial than ever. Our goal? To guide you through crafting a digital presence that looks awesome and is all over the latest digital trends and your user's expectations. It’s about ensuring your site isn’t just another drop in the digital ocean but a beacon that draws your customers in.

Your online presence is your business's lifeline to the world. Whether hunting down the perfect service or that elusive item, your customer expects their online experience to be swift, engaging and user-friendly. ‍For the savvy business owner, this means one thing: your digital whare (a.k.a website) needs to be as welcoming and accessible as a family home. Without it, you're practically giving your competitors a shout-out, sending customers their way with a click of a button.‍

In the digital world, having a website is just the first step. To keep your website running smoothly, attracting visitors, and serving your community, you need to maintain it. But what does website maintenance involve, and why is it so important? Let's dive in and explore.

In the ever-changing realm of the internet, a website serves as more than just a digital presence—it acts as a bridge that links an organisation with its audience. Ryze had the honour of revitalising the Hoani Waititi Marae website, a place deeply entrenched in culture and community. While their existing website was already performing well, Ryze set out to inject a fresh vitality into the online adventure, enhancing both the visual allure and practical functionality. Join us on an exploration of the redesign's exciting features, including captivating hero visuals, effortless user interactions, and a direct connection to the marae's social rhythm.

Non-profits are built on passion and purpose, focusing on creating positive change and making a difference in people's lives. To achieve these noble goals, it's essential to harness the power of digital marketing effectively. In this article, we'll walk you through five dynamic and proven strategies that can elevate your non-profit's visibility, engagement, and success.‍

Email marketing, you might ask? Isn't that a bit...old school? Not at all! Despite the rise of social media, email marketing remains a powerful, cost-effective way to reach and engage your community.

This blog post is a quick guide on the importance of strong branding for community organisations. It explains that branding is how people see and remember an organisation. When branding is clear and consistent, it helps people connect with the organisation. The post answers common questions about creating a brand, like having a clear message and using it consistently. It also mentions considering the unique values and cultures of Māori and Pasifika communities in branding.

Join James as he answers 10 crucial questions about optimizing website user experience. Learn from his insights and discover how to avoid common mistakes, simplify navigation, create a user-friendly homepage, gather feedback, test usability, streamline the checkout process, and ensure a positive overall experience. Watch now to enhance your website's performance!