National Hauora Coalition
Te Kiritaki (The Client)
National Hauora Coalition (NHC) is a Māori-led charity and primary health organisation. With its partners, NHC delivers a range of innovative health and social programmes that improve outcomes for whānau and benefit Aotearoa. Their history spans two decades, driven by their hopes, dreams and aspirations for whānau Māori to achieve self-determined success.
Ngā Take (The Problem)
NHC needed to connect with hapū māmā on Facebook to ensure their ready access to primary health care. To help them achieve this, we knew we had to put our thinking caps on. We searched far and wide for the key to reaching this target group.
Te Whakaaroaro (The Thinking)
We knew we needed to develop a powerful Facebook ad strategy to engage hapū māmā. We planned to use our digital marketing magic and a bit of Māori ingenuity to understand what would spark their interest.
Ngā Mahi (The Work)
We started by developing a targeted ad creative that we believed would resonate with NHC's target audience.
We also worked with NHC to create a content strategy for social posts, email and website to supplement their Facebook ad campaign.
But we didn't stop there.
We provided regular performance updates and suggestions for improvement to ensure that NHC's campaign was always on track.
What Our Whānau Said?
Ngā Putanga (The Results)
NHC went from struggling to soaring, achieving their desired outcomes and making a difference in the lives of hapū māmā.
NHC achieved increased engagement, higher ad performance, and improved ROI through a successful Facebook advertising campaign targeting hapū māmā.
- Increased engagement: The campaign successfully engaged the target audience of hapū māmā, leading to increased engagement rates and improved visibility for NHC.
- Higher ad performance: Through a combination of strategic ad targeting, creative development, and regular performance monitoring, we were able to achieve higher ad performance than NHC had previously experienced.
- Improved ROI: By using data-driven decision-making and regularly optimising the campaign for better performance, we improved the overall return on investment (ROI) for NHC; this allowed them to achieve their goals more effectively and see a more significant impact from their advertising spend.
